GasBuddy is a technology company headquartered in Dallas, United States, that offers mobile applications and websites for tracking crowd-sourced locations and prices of gas stations and convenience stores in the United States and Canada. Their platforms offer information sourced from users, gas station operators, and partner companies. They also provide business-to-business services to gas stations and convenience store owners. == History == GasBuddy was founded in Minneapolis in 2000 by Dustin Coupal, Jason Toews as a community website for sharing gas prices. In 2004, they filed as a for-profit corporation in Minnesota under the name GasBuddy Organization Inc. In 2009, GasBuddy launched OpenStore, a platform that allows convenience stores to build and manage their own mobile apps. In 2010, the company launched its own mobile apps that allowed users to input gas prices from their smartphones. In 2013, Oil Price Information Service (OPIS), a subsidiary of UCG, acquired GasBuddy. OPIS is a provider of petroleum pricing and news for businesses. In 2016, IHS acquired OPIS, separating from GasBuddy, which remained with UCG as a subsidiary company. Initially only available in the United States and Canada, GasBuddy launched in Australia in March 2016. Also in that year, GasBuddy released a completely redesigned app, its first major redesign since its release in 2010. GasBuddy also unveiled a new logo and launched GasBuddy Business Pages. GasBuddy shut down the Australian version of their app in 2022. In 2017, GasBuddy launched a gas savings program titled "Pay with GasBuddy" intended to let consumers save at gas stations in the United States. In the same year, GasBuddy was involved in a lawsuit with Reveal Mobile, a location-based marketing company, over the sale of user location data. It was revealed that GasBuddy sold information on more than 4.5 million users to Reveal each month for $9.50 per 1000 users. According to CNET, that information included "users' latitude, longitude, IP address, and time stamps on the data collected," which sparked concern in the media and between its users. In 2021, the GasBuddy app rose to the most popular app on both Android and iPhone platforms in the wake of the Colonial Pipeline ransomware attack PDI acquired GasBuddy in 2021.
Probiv
Probiv (Russian: пробив, literally "to pierce" or "to punch through") is an illicit data market operating primarily in Russia, where personal information from restricted government and corporate databases is bought and sold through networks of corrupt officials and insiders. The probiv market operates as a parallel information economy built on corrupt officials from various sectors including traffic police, banks, telecommunications companies, and security services who sell access to restricted databases. For fees ranging from as little as $10 to several hundred dollars, buyers can obtain passport numbers, addresses, travel histories, vehicle registrations, and telecommunications records. The market operates through various channels, including specialized Telegram bots and darknet forums. == Notable uses == Probiv services have been utilized by diverse actors for various purposes. Investigative journalists have used the market to conduct high-profile investigations, including tracing the FSB unit allegedly behind the poisoning of Alexei Navalny. Russian police and security services themselves have routinely used the black market to track activists and opposition figures. Since Russia's invasion of Ukraine, Ukrainian intelligence services have exploited the market to identify Russian military officials. == Government response == In late 2024, Russian authorities introduced legislation imposing penalties of up to ten years in prison for accessing or distributing leaked data. Several operators of probiv services, including the teams behind Usersbox and Solaris, have been arrested. However, the crackdown appears to have had unintended consequences. Many operators have relocated their businesses abroad, where they operate with fewer constraints. Some services that previously cooperated with Russian authorities have severed those ties and moved staff out of the country.
Data set (IBM mainframe)
In the context of IBM mainframe computers in the IBM System/360 line and its successors, a data set (IBM preferred) or dataset is a computer file having a record organization. Use of this term began with, e.g., DOS/360 and OS/360, and is still used by their successors, including the current VSE and z/OS. Documentation for these systems historically preferred this term rather than file. A data set is typically stored on a direct access storage device (DASD) or magnetic tape, however unit record devices, such as punch card readers, card punches, line printers and page printers can provide input/output (I/O) for a data set (file). Data sets are not unstructured streams of bytes, but rather are organized in various logical record and block structures determined by the DSORG (data set organization), RECFM (record format), and other parameters. These parameters are specified at the time of the data set allocation (creation), for example with Job Control Language DD statements. Within a running program they are stored in the Data Control Block (DCB) or Access Control Block (ACB), which are data structures used to access data sets using access methods. Records in a data set may be fixed, variable, or “undefined” length. == Data set organization == For OS/360, the DCB's DSORG parameter specifies how the data set is organized. It may be CQ Queued Telecommunications Access Method (QTAM) in Message Control Program (MCP) CX Communications line group DA Basic Direct Access Method (BDAM) GS Graphics device for Graphics Access Method(GAM) IS Indexed Sequential Access Method (ISAM) MQ QTAM message queue in application PO Partitioned Organization PS Physical Sequential among others. Data sets on tape may only be DSORG=PS. The choice of organization depends on how the data is to be accessed, and in particular, how it is to be updated. Programmers utilize various access methods (such as QSAM or VSAM) in programs for reading and writing data sets. Access method depends on the given data set organization. == Record format (RECFM) == Regardless of organization, the physical structure of each record is essentially the same, and is uniform throughout the data set. This is specified in the DCB RECFM parameter. RECFM=F means that the records are of fixed length, specified via the LRECL parameter. RECFM=V specifies a variable-length record. V records when stored on media are prefixed by a Record Descriptor Word (RDW) containing the integer length of the record in bytes and flag bits. With RECFM=FB and RECFM=VB, multiple logical records are grouped together into a single physical block on tape or DASD. FB and VB are fixed-blocked, and variable-blocked, respectively. RECFM=U (undefined) is also variable length, but the length of the record is determined by the length of the block rather than by a control field. The BLKSIZE parameter specifies the maximum length of the block. RECFM=FBS could be also specified, meaning fixed-blocked standard, meaning all the blocks except the last one were required to be in full BLKSIZE length. RECFM=VBS, or variable-blocked spanned, means a logical record could be spanned across two or more blocks, with flags in the RDW indicating whether a record segment is continued into the next block and/or was continued from the previous one. This mechanism eliminates the need for using any "delimiter" byte value to separate records. Thus data can be of any type, including binary integers, floating-point, or characters, without introducing a false end-of-record condition. The data set is an abstraction of a collection of records, in contrast to files as unstructured streams of bytes. == Partitioned data set == A partitioned data set (PDS) is a data set containing multiple members, each of which holds a separate sub-data set, similar to a directory in other types of file systems. This type of data set is often used to hold load modules (old format bound executable programs), source program libraries (especially Assembler macro definitions), ISPF screen definitions, and Job Control Language. A PDS may be compared to a Zip file or COM Structured Storage. A Partitioned Data Set can only be allocated on a single volume and have a maximum size of 65,535 tracks. Besides members, a PDS contains also a directory. Each member can be accessed indirectly via the directory structure. Once a member is located, the data stored in that member are handled in the same manner as a PS (sequential) data set. Whenever a member is deleted, the space it occupied is unusable for storing other data. Likewise, if a member is re-written, it is stored in a new spot at the back of the PDS and leaves wasted “dead” space in the middle. The only way to recover “dead” space is to perform file compression. Compression, which is done using the IEBCOPY utility, moves all members to the front of the data space and leaves free usable space at the back. (Note that in modern parlance, this kind of operation might be called defragmentation or garbage collection; data compression nowadays refers to a different, more complicated concept.) PDS files can only reside on DASD, not on magnetic tape, in order to use the directory structure to access individual members. Partitioned data sets are most often used for storing multiple job control language files, utility control statements, and executable modules. An improvement of this scheme is a Partitioned Data Set Extended (PDSE or PDS/E, sometimes just libraries) introduced with DFSMSdfp for MVS/XA and MVS/ESA systems. A PDS/E library can store program objects or other types of members, but not both. BPAM cannot process a PDS/E containing program objects. PDS/E structure is similar to PDS and is used to store the same types of data. However, PDS/E files have a better directory structure which does not require pre-allocation of directory blocks when the PDS/E is defined (and therefore does not run out of directory blocks if not enough were specified). Also, PDS/E automatically stores members in such a way that compression operation is not needed to reclaim "dead" space. PDS/E files can only reside on DASD in order to use the directory structure to access individual members. == Generation Data Group == A Generation Data Group (GDG) is a group of non-VSAM data sets that are successive generations of historically-related data stored on an IBM mainframe (running OS/360 and its successors or DOS/360 and its successors). A GDG is usually cataloged. An individual member of the GDG collection is called a "Generation Data Set." The latter may be identified by an absolute number, ACCTG.OURGDG(1234), or a relative number: (-1) for the previous generation, (0) for the current one, and (+1) the next generation. A GDG specifies how many generations of a data set are to be kept and at what age a generation will be deleted. Whenever a new generation is created, the system checks whether one or more obsolete generations are to be deleted. The purpose of GDGs is to automate archival, using the command language JCL, the data set name given is generic. When DSN appears, the GDG data set appears along with the history number, where (0) is the most recent version (-1), (-2), ... are previous generations (+1) a new generation (see DD) Another use of GDGs is to be able to address all generations simultaneously within a JCL script without having to know the number of currently available generations. To do this, you have to omit the parentheses and the generation number in the JCL when specifying the dataset. === GDG JCL & features === Generation Data Groups are defined using either the BLDG statement of the IEHPROGM utility or the DEFINE GENERATIONGROUP statement of the newer IDCAMS utility, which allows setting various parameters. LIMIT(10) would limit the number of generations limit to 10. SCRATCH FOR (91) would retain each member, up to the limited#generations, at least 91 days. IDCAMS can also delete (and optionally uncatalog) a GDG. ==== Example ==== Creation of a standard GDG for five safety scopes, each at least 35 days old: Delete a standard GDG:
Locally recoverable code
Locally recoverable codes are a family of error correction codes that were introduced first by D. S. Papailiopoulos and A. G. Dimakis and have been widely studied in information theory due to their applications related to distributive and cloud storage systems. An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} LRC is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code such that there is a function f i {\displaystyle f_{i}} that takes as input i {\displaystyle i} and a set of r {\displaystyle r} other coordinates of a codeword c = ( c 1 , … , c n ) ∈ C {\displaystyle c=(c_{1},\ldots ,c_{n})\in C} different from c i {\displaystyle c_{i}} , and outputs c i {\displaystyle c_{i}} . == Overview == Erasure-correcting codes, or simply erasure codes, for distributed and cloud storage systems, are becoming more and more popular as a result of the present spike in demand for cloud computing and storage services. This has inspired researchers in the fields of information and coding theory to investigate new facets of codes that are specifically suited for use with storage systems. It is well-known that LRC is a code that needs only a limited set of other symbols to be accessed in order to restore every symbol in a codeword. This idea is very important for distributed and cloud storage systems since the most common error case is when one storage node fails (erasure). The main objective is to recover as much data as possible from the fewest additional storage nodes in order to restore the node. Hence, Locally Recoverable Codes are crucial for such systems. The following definition of the LRC follows from the description above: an [ n , k , r ] {\displaystyle [n,k,r]} -Locally Recoverable Code (LRC) of length n {\displaystyle n} is a code that produces an n {\displaystyle n} -symbol codeword from k {\displaystyle k} information symbols, and for any symbol of the codeword, there exist at most r {\displaystyle r} other symbols such that the value of the symbol can be recovered from them. The locality parameter satisfies 1 ≤ r ≤ k {\displaystyle 1\leq r\leq k} because the entire codeword can be found by accessing k {\displaystyle k} symbols other than the erased symbol. Furthermore, Locally Recoverable Codes, having the minimum distance d {\displaystyle d} , can recover d − 1 {\displaystyle d-1} erasures. == Definition == Let C {\displaystyle C} be a [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code. For i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , let us denote by r i {\displaystyle r_{i}} the minimum number of other coordinates we have to look at to recover an erasure in coordinate i {\displaystyle i} . The number r i {\displaystyle r_{i}} is said to be the locality of the i {\displaystyle i} -th coordinate of the code. The locality of the code is defined as An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} locally recoverable code (LRC) is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code C ∈ F q n {\displaystyle C\in \mathbb {F} _{q}^{n}} with locality r {\displaystyle r} . Let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code. Then an erased component can be recovered linearly, i.e. for every i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , the space of linear equations of the code contains elements of the form x i = f ( x i 1 , … , x i r ) {\displaystyle x_{i}=f(x_{i_{1}},\ldots ,x_{i_{r}})} , where i j ≠ i {\displaystyle i_{j}\neq i} . == Optimal locally recoverable codes == Theorem Let n = ( r + 1 ) s {\displaystyle n=(r+1)s} and let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code having s {\displaystyle s} disjoint locality sets of size r + 1 {\displaystyle r+1} . Then An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} -LRC C {\displaystyle C} is said to be optimal if the minimum distance of C {\displaystyle C} satisfies == Tamo–Barg codes == Let f ∈ F q [ x ] {\displaystyle f\in \mathbb {F} _{q}[x]} be a polynomial and let ℓ {\displaystyle \ell } be a positive integer. Then f {\displaystyle f} is said to be ( r {\displaystyle r} , ℓ {\displaystyle \ell } )-good if • f {\displaystyle f} has degree r + 1 {\displaystyle r+1} , • there exist distinct subsets A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} of F q {\displaystyle \mathbb {F} _{q}} such that – for any i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , f ( A i ) = { t i } {\displaystyle f(A_{i})=\{t_{i}\}} for some t i ∈ F q {\displaystyle t_{i}\in \mathbb {F} _{q}} , i.e., f {\displaystyle f} is constant on A i {\displaystyle A_{i}} , – # A i = r + 1 {\displaystyle \#A_{i}=r+1} , – A i ∩ A j = ∅ {\displaystyle A_{i}\cap A_{j}=\varnothing } for any i ≠ j {\displaystyle i\neq j} . We say that { A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} } is a splitting covering for f {\displaystyle f} . === Tamo–Barg construction === The Tamo–Barg construction utilizes good polynomials. • Suppose that a ( r , ℓ ) {\displaystyle (r,\ell )} -good polynomial f ( x ) {\displaystyle f(x)} over F q {\displaystyle \mathbb {F} _{q}} is given with splitting covering i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} . • Let s ≤ ℓ − 1 {\displaystyle s\leq \ell -1} be a positive integer. • Consider the following F q {\displaystyle \mathbb {F} _{q}} -vector space of polynomials V = { ∑ i = 0 s g i ( x ) f ( x ) i : deg ( g i ( x ) ) ≤ deg ( f ( x ) ) − 2 } . {\displaystyle V=\left\{\sum _{i=0}^{s}g_{i}(x)f(x)^{i}:\deg(g_{i}(x))\leq \deg(f(x))-2\right\}.} • Let T = ⋃ i = 1 ℓ A i {\textstyle T=\bigcup _{i=1}^{\ell }A_{i}} . • The code { ev T ( g ) : g ∈ V } {\displaystyle \{\operatorname {ev} _{T}(g):g\in V\}} is an ( ( r + 1 ) ℓ , ( s + 1 ) r , d , r ) {\displaystyle ((r+1)\ell ,(s+1)r,d,r)} -optimal locally coverable code, where ev T {\displaystyle \operatorname {ev} _{T}} denotes evaluation of g {\displaystyle g} at all points in the set T {\displaystyle T} . === Parameters of Tamo–Barg codes === • Length. The length is the number of evaluation points. Because the sets A i {\displaystyle A_{i}} are disjoint for i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , the length of the code is | T | = ( r + 1 ) ℓ {\displaystyle |T|=(r+1)\ell } . • Dimension. The dimension of the code is ( s + 1 ) r {\displaystyle (s+1)r} , for s {\displaystyle s} ≤ ℓ − 1 {\displaystyle \ell -1} , as each g i {\displaystyle g_{i}} has degree at most deg ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} , covering a vector space of dimension deg ( f ( x ) ) − 1 = r {\displaystyle \deg(f(x))-1=r} , and by the construction of V {\displaystyle V} , there are s + 1 {\displaystyle s+1} distinct g i {\displaystyle g_{i}} . • Distance. The distance is given by the fact that V ⊆ F q [ x ] ≤ k {\displaystyle V\subseteq \mathbb {F} _{q}[x]_{\leq k}} , where k = r + 1 − 2 + s ( r + 1 ) {\displaystyle k=r+1-2+s(r+1)} , and the obtained code is the Reed-Solomon code of degree at most k {\displaystyle k} , so the minimum distance equals ( r + 1 ) ℓ − ( ( r + 1 ) − 2 + s ( r + 1 ) ) {\displaystyle (r+1)\ell -((r+1)-2+s(r+1))} . • Locality. After the erasure of the single component, the evaluation at a i ∈ A i {\displaystyle a_{i}\in A_{i}} , where | A i | = r + 1 {\displaystyle |A_{i}|=r+1} , is unknown, but the evaluations for all other a ∈ A i {\displaystyle a\in A_{i}} are known, so at most r {\displaystyle r} evaluations are needed to uniquely determine the erased component, which gives us the locality of r {\displaystyle r} . To see this, g {\displaystyle g} restricted to A j {\displaystyle A_{j}} can be described by a polynomial h {\displaystyle h} of degree at most deg ( f ( x ) ) − 2 = r + 1 − 2 = r − 1 {\displaystyle \deg(f(x))-2=r+1-2=r-1} thanks to the form of the elements in V {\displaystyle V} (i.e., thanks to the fact that f {\displaystyle f} is constant on A j {\displaystyle A_{j}} , and the g i {\displaystyle g_{i}} 's have degree at most deg ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} ). On the other hand | A j ∖ { a j } | = r {\displaystyle |A_{j}\backslash \{a_{j}\}|=r} , and r {\displaystyle r} evaluations uniquely determine a polynomial of degree r − 1 {\displaystyle r-1} . Therefore h {\displaystyle h} can be constructed and evaluated at a j {\displaystyle a_{j}} to recover g ( a j ) {\displaystyle g(a_{j})} . === Example of Tamo–Barg construction === We will use x 5 ∈ F 41 [ x ] {\displaystyle x^{5}\in \mathbb {F} _{41}[x]} to construct [ 15 , 8 , 6 , 4 ] {\displaystyle [15,8,6,4]} -LRC. Notice that the degree of this polynomial is 5, and it is constant on A i {\displaystyle A_{i}} for i ∈ { 1 , … , 8 } {\displaystyle i\in \{1,\ldots ,8\}} , where A 1 = { 1 , 10 , 16 , 18 , 37 } {\displaystyle A_{1}=\{1,10,16,18,37\}} , A 2 = 2 A 1 {\displaystyle A_{2}=2A_{1}} , A 3 = 3 A 1 {\displaystyle A_{3}=3A_{1}} , A 4 = 4 A 1 {\displaystyle A_{4}=4A_{1}} , A 5 = 5 A 1 {\displaystyle A_{5}=5A_{1}} , A 6 = 6 A 1 {\displaystyle A_{6}=6A_{1}}
Virtual collective consciousness
Virtual collective consciousness (VCC) is a term rebooted and promoted by two behavioral scientists, Yousri Marzouki and Olivier Oullier in their 2012 Huffington Post article titled: "Revolutionizing Revolutions: Virtual Collective Consciousness and the Arab Spring", after its first appearance in 1999-2000. VCC is now defined as an internal knowledge catalyzed by social media platforms and shared by a plurality of individuals driven by the spontaneity, the homogeneity, and the synchronicity of their online actions. VCC occurs when a large group of persons, brought together by a social media platform think and act with one mind and share collective emotions. Thus, they are able to coordinate their efforts efficiently, and could rapidly spread their word to a worldwide audience. When interviewed about the concept of VCC that appeared in the book - Hyperconnectivity and the Future of Internet Communication - he edited, Professor of Pervasive Computing, Adrian David Cheok mentioned the following: "The idea of a global (collective) virtual consciousness is a bottom-up process and a rather emergent property resulting from a momentum of complex interactions taking place in social networks. This kind of collective behaviour (or intelligence) results from a collision between a physical world and a virtual world and can have a real impact in our life by driving collective action." == Etymology == In 1999-2000, Richard Glen Boire provided a cursory mention and the only occurrence of the term "Virtual collective consciousness" in his text as follows: The trend of technology is to overcome the limitations of the human body. And, the Web has been characterized as a virtual collective consciousness and unconsciousness The recent definition of VCC evolved from the first empirical study that provided a cyberpsychological insight into the contribution of Facebook to the 2011 Tunisian revolution. In this study, the concept was originally called "collective cyberconsciousness". The latter is an extension of the idea of "collective consciousness" coupled with "citizen media" usage. The authors of this study also made a parallel between this original definition of VCC and other comparable concepts such as Durkheim's collective representation, Žižek's "collective mind" or Boguta's "new collective consciousness" that he used to describe the computational history of the Internet shutdown during the Egyptian revolution. Since VCC is the byproduct of the network's successful actions, then these actions must be timely, acute, rapid, domain-specific, and purpose-oriented to successfully achieve their goal. Before reaching a momentum of complexity, each collective behavior starts by a spark that triggers a chain of events leading to a crystallized stance of a tremendous amount of interactions. Thus, VCC is an emergent global pattern from these individual actions. In 2012, the term virtual collective consciousness resurfaced and was brought to light after extending its applications to the Egyptian case and the whole social networking major impact on the success of the so-called Arab Spring. Moreover, the acronym VCC was suggested to identify the theoretical framework covering on-line behaviors leading to a virtual collective consciousness. Hence, online social networks have provided a new and faster way of establishing or modifying "collective consciousness" that was paramount to the 2011 uprisings in the Arab world. == Theoretical underpinnings of VCC == Various theoretical references in fields ranging from sociology to computer science were mentioned in order to account for the key features that render the framework for a virtual collective consciousness. The following list is not exhaustive, but the references it contains are often highlighted: Émile Durkheim's collective representations are at the heart of VCC since collectivity taken decisions according to Durkheim's assumptions will approve or disapprove individuals' actions and help them eventually reach their final goal. Marshall McLuhan's global village: The shrinking of our big world to a small place called cyberspace is made possible by technological extensions of human consciousness. Carl Jung's collective unconscious: When a society witnesses significant changes, the anchoring of archetypal images (e.g., political leaders) seems to be deeply rooted in individuals' collective unconscious that is likely to bias their political choices. Individual memories of public events were also supposed to convey a "collective awareness" that can be subconsciously altered by the instantaneous spread of information through social networking around the world. Daniel Wegner's transactive memory (TM): social-networking platforms such as Facebook during the Tunisian revolution or Twitter during the Egyptian revolution served as placeholders of a VCC where information can be harnessed and steered to the highly specific revolutionary purpose. Although research on TM was originally limited to couples, small groups, and organizations, recent studies strongly suggest that an effective TM can operate on a very large scale too. James Surowiecki's wisdom of crowds Collective influence algorithm: The CI (Collective influence) algorithm is effective in finding influential nodes in a variety of networks, including social networks, communication networks, and biological networks. It has been used to identify influencers on social-media platforms, to identify key nodes in transportation networks, and to identify potential drug-targets in biological networks. == Some illustrations of VCC == Besides the studied effect of social networking on the Tunisian and Egyptian revolutions, the former via Facebook and the latter via Twitter other applications were studied under the prism of VCC framework: The Whitacre's virtual choir: A compelling example of the degree of autonomy and self-identity members of a spontaneously created network through a VCC is Eric Whitacre's unique musical project that involved a collection of singers performing remotely to create a virtual Choir. The effect of all the voices illustrated a genuine virtual collective empathy merging the artist's mind with all the singers through his silent conducting gestures. The Harlem Shake dance: The Bitcoin protocol: It was questioned whether or not the Bitcoin protocol can morph into virtual collective consciousness. The Byzantine generals problem was used as an analogy to understand the behavioral complexity of the community of Bitcoin's users. Artificial Social Networking Intelligence (ASNI): refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize users' interactions and experiences within social networks. ASNI is expected to evolve rapidly, influencing how we interact online and shaping our digital experiences. Transparency, ethical considerations, media influence bias, and user control over data will be crucial to ensure responsible development and positive impact.
Ericom Connect
Ericom Connect is a remote access/application publishing solution produced by Ericom Software that provides secure, centrally managed access to physical or hosted desktops and applications running on Microsoft Windows and Linux systems. == Product overview == Ericom Connect is desktop virtualization and application virtualization software that allows users to run applications remotely, without installing them on the local computer or device. The software is noted for its scalability, ease of deployment, and compatibility with any type of infrastructure, cloud or physical. Ericom Connect uses AccessPad (native client for desktops), AccessToGo (native client for mobile), or AccessNow, one of the first HTML5 RDP solutions to support clientless access to Windows desktops and applications from any device with an HTML5-compatible browser, including Macintosh computers, mobile devices, and Google Chromebooks. Other notable features include performance monitoring, built-in real-time analytics & BI, support for two-factor authentication (using RSA SecurID), multi-tenancy and multi-datacenter support via a single unified web interface, and a “Launch Simulation” feature that allows users to visualize and simulate actual step-by-step user processes directly from within the administration console. In addition to scalability, by distributing configurations, logs, etc., across multiple servers there is no single point of failure, as can be the case if all configuration information is stored on one server. == History == Ericom Connect was introduced in 2015. Ericom Connect is a successor to Ericom PowerTerm Web Connect. PowerTerm Web Connect used an architecture similar to what was then current with Citrix and VMWare, relying on a centralized SQL server, a connection broker, image management for different hypervisors, and a variety of clients. Ericom Connect uses a new grid architecture that provides more scalability, reliability, and flexibility than before.
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used